I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
1. Tokyo Disneyland
1) Background
High economical efficiency
Theme park for family
Strong brand preference toward
Disneyland
2) Growth
1983- Tokyo Disney Land open
2001- Tokyo Disney Sea open
2004- Profit (18,900,900yen)
The best theme park(Women’s choice)
3) Success factor
High repeater ratio
Convenient accommodation
High customer consumpt
Icebreaker: The China Entry Decision
Icebreaker의 창시자이자 CEO인 Jeremy Moon은 뉴질랜드 웰링턴에서의 18시간의 비행은 그를 녹초로 만들었지만, 매해 반복되는 여행으로 이곳 상하이에 제품을 판매하고 있기 때문이 아니라 제품의 자료를 얻기 때문이며, 2008년 올림픽을 기념하는 베너를 보며 중국시장에 진출
High rate of temporary employees
Most temporary employees tend to change jobs frequently. High turnover rate makes it hard to train every temporary employee to understand vision and value of LotteWorld.
LotteWorld recruits temporary workers in large part of business sales position that contact customers directly to improve profit structure. In general, temporary employees doesn’t maintain the
Motivation
An important word in the phrase "sustainable, profitable growth" is the word "sustainable."
we believe it is vital to have consistency between short-term goals and actions and long-term strategy.
, keeping an effective balance requires us to stretch and adapt to changes in our business, in our
environment and in the communities where we operate.
Motivation-passion-focus-d